7/12/2023 0 Comments What video codec should i use![]() Videos on Facebook generally get an average of 135 percent more organic reach than images. According to the video marketing strategist group Biteable, social video on Facebook gets 1200 percent more shares than text and image content combined. Video content on both Facebook and Instagram will get a higher percentage of clicks and views across the board. Any small business owner or influencer will tell you video content will always garner more engagement than images, and there are plenty of stats to support this. Need to upload a video on social? Not sure about the video file to use? Check out this guide covering essential video file types and video codecs.
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